Selling cosmetics in Poland: the market, the rules and the trade fairs

Poland is the EU's fifth-largest cosmetics market and a large exporter: in 2025 it exported 5.9 billion euros of cosmetics and toiletries and imported 4.7 billion. Türkiye is a small supplier, with 0.4% of Polish imports, strongest in soap and in shaving, deodorant and bath products. Every cosmetic sold in Poland needs a responsible person in the EU, a notification in the EU's CPNP portal and a Polish label. The main fairs are BEAUTY FORUM in Warsaw and LOOK & beautyVISION in Poznań.

Last checked: 25 October 2026

The Polish cosmetics market in figures

Poland is the fifth-largest cosmetics market in the EU, worth 5.8 billion euros in 2024, and the world's ninth-largest cosmetics exporter, with about 4% of global exports (PAIH). More than 1,300 companies make cosmetics and toiletries in Poland, and 74% of the cosmetics companies there are Polish (PAIH).

Poland sells more cosmetics abroad than it buys: exports of essential oils, perfumes, cosmetics and toiletries (HS chapter 33) reached 5,864 million euros in 2025, against imports of 4,669 million, which grew 14.7%. Germany, Czechia, the United Kingdom, Ukraine and France are the largest buyers of Polish cosmetics (Eurostat). On the import side (Eurostat):

Product group (HS code)	Polish imports in 2025 (million euros)	Largest suppliers
All cosmetics and toiletries (33)	4,669	Germany, France, Netherlands
Skin care and make-up (3304)	2,050	Germany, France, South Korea
Perfumes (3303)	768	Netherlands, France, Czechia

Imports of skin care and make-up grew 35% in 2025, and South Korea became their third-largest supplier, at 230 million euros. For goods arriving from another EU country, Eurostat records the country they were shipped from, not where they were made (Eurostat, Eurostat).

Where Turkish cosmetics stand in Poland

Poland is not yet a large market for Turkish cosmetics. Polish import records show 19.5 million euros of Turkish cosmetics and toiletries in 2025, up from 15.4 million in 2022, which is 0.4% of Poland's imports and 23rd place among suppliers (Eurostat). Türkiye's cosmetics exports reached 1.34 billion US dollars in 2022, led by Iraq, the United States and Russia; Poland was not among the 15 largest markets (Ministry of Trade). The Turkish lines that do reach Poland (Eurostat):

Product (HS code)	Türkiye's share of Polish imports, 2025	Türkiye's rank among suppliers
Soap and washing preparations (3401)	4.4%	7th
Shaving, deodorant and bath products (3307)	2.2%	12th
Perfumes (3303)	0.5%	11th
Hair preparations (3305)	0.3%	25th
Skin care and make-up (3304)	0.2%	25th
All cosmetics and toiletries (33)	0.4%	23rd

Turkish soap sales to Poland grew from 9.7 to 13.3 million euros in 2025, and shaving, deodorant and bath products from 6.8 to 8.8 million (Eurostat). Trade also runs the other way: Poland sold 94.1 million euros of cosmetics to Türkiye in 2025 (Eurostat), and it was Türkiye's ninth-largest source of cosmetics in 2022 (Ministry of Trade). Polish beauty fairs are therefore also a place for Turkish importers and distributors to find suppliers.

Rules for selling cosmetics in Poland

Customs: cosmetics are industrial goods, so they move from Türkiye to Poland under the EU–Türkiye customs union without customs duty (European Commission).
A responsible person in the EU: a cosmetic product may be placed on the EU market only if a person established in the EU is designated as its "responsible person". For imported products this is the importer, who may designate another EU-based person by written mandate (Regulation 1223/2009).
Before the first sale: the responsible person needs a cosmetic product safety report, keeps a product information file for ten years after the last batch was placed on the market, and notifies the product in the EU's free CPNP portal; products with nanomaterials are notified six months earlier (Regulation 1223/2009, European Commission).
Labels in Polish: cosmetics sold in Poland must be labelled in Polish. The product information file may be in Polish or English, but part B of the safety report must be in Polish (Polish Act on cosmetic products). The label shows, among other things, the responsible person's name and address, the country of origin of imported products, the nominal content, the date of minimum durability or period after opening, the batch number and the list of ingredients (Regulation 1223/2009). In its 2022 checks, Poland's Trade Inspection challenged about 38% of the batches it examined, and a further 116 batches for missing Polish labelling (UOKiK).
Ingredient rules that change soon: products that do not meet the new fragrance-allergen labelling rules could be placed on the market only until 31 July 2026 and may be sold until 31 July 2028 (Regulation 2023/1545). New conditions for several substances apply to products placed on the market from 1 January 2027 (Regulation 2026/909). Microplastics are being phased out: rinse-off products from 17 October 2027, leave-on products from 17 October 2029, and lip, nail and make-up products from 17 October 2035 (Regulation 2023/2055).

For the customs union, origin documents and Polish-language product information in general, see exporting to Poland.

The beauty fairs that matter

Most of Poland's beauty fairs are in Warsaw, at Ptak Warsaw Expo near Warsaw and in Poznań; the smaller LNE congress and fair is held in Kraków. Audited figures come from the Polish Chamber of Exhibition Industry (PIPT); the Beauty Days figures are the organiser's (Ptak Warsaw Expo).

Fair	City	Next edition	Latest size
CosmoPharm PACK: cosmetic and pharmaceutical packaging	Nadarzyn, near Warsaw (Ptak Warsaw Expo)	17–19 November 2026	no audited figures
BEAUTY FORUM: cosmetology and beauty salons	Warsaw (EXPO XXI)	6–7 March 2027	180 exhibitors, 10,110 visitors (2025, audited)
LOOK & beautyVISION: hairdressing and cosmetics	Poznań	3–4 April 2027	188 exhibitors, 12,665 visitors (2025, audited)
Cosmetic Ingredients & Sourcing Expo (first edition)	Nadarzyn, near Warsaw (Ptak Warsaw Expo)	13–15 April 2027	first edition
PCI Days: ingredients, packaging, contract manufacturing	Warsaw (EXPO XXI)	1–3 June 2027	no audited figures
Beauty Days: cosmetics, hair, nails, salon equipment	Nadarzyn, near Warsaw (Ptak Warsaw Expo)	3–5 September 2027	204 exhibitors, 10,127 trade visitors (2025)
BEAUTY FORUM & HAIR: autumn edition	Warsaw (EXPO XXI)	11–12 September 2027	224 exhibitors, 11,022 visitors (2025, audited)

The dates come from the organisers (BEAUTY FORUM, LOOK & beautyVISION, Cosmetic Ingredients & Sourcing Expo, PCI Days, Beauty Days, CosmoPharm PACK). BEAUTY FORUM holds two editions a year, in spring and autumn, both at EXPO XXI in Warsaw.

For Turkish companies, BEAUTY FORUM & HAIR's 2026 edition was on the Ministry of Trade's 2026 list for individual stands, and Beauty Days was on the 2025 list (Ministry of Trade). The 2027 lists had not been published by October 2026; see our guide to Ministry of Trade support for fairs in Poland. More beauty fairs, with their dates, are on our beauty and cosmetics fairs page.

Who you meet at these fairs

BEAUTY FORUM: cosmetologists, podologists, nail stylists, make-up artists and beauty-salon owners and managers from across Poland (BEAUTY FORUM).
LOOK & beautyVISION: the hairdressing and cosmetics trades; UFI classes it as a trade fair (UFI, Grupa MTP).
PCI Days: senior managers, R&D, quality, purchasing and process engineers from cosmetics, pharmaceutical and food-supplement manufacturers (PCI Days).
Cosmetic Ingredients & Sourcing Expo: a new B2B fair where suppliers show raw materials, active ingredients, fragrance compositions, pigments and formulation services (Ptak Warsaw Expo).

Choose by what you sell: brands for beauty salons and hairdressers meet their buyers at BEAUTY FORUM, LOOK & beautyVISION and Beauty Days, while suppliers of ingredients, packaging and private-label production belong at PCI Days, the Cosmetic Ingredients & Sourcing Expo and CosmoPharm PACK.

Exhibiting at a Polish beauty fair with us

For cosmetics makers, we handle the practical side from Warsaw: the stand, a Turkish–Polish interpreter, hostesses and the logistics of samples and exhibits. Plan your participation with how to exhibit at a trade fair in Poland, read about the wider market in exporting to Poland, and see our services and interpreters and hostesses.

Planning to exhibit at a Polish beauty fair?

We coordinate stands, interpreters, hostesses and sample logistics for cosmetics makers at Polish fairs, from Warsaw. You get a written quote before anything is booked.

Ask for a quote

Frequently asked questions

What are the main beauty and cosmetics fairs in Poland?

BEAUTY FORUM in Warsaw (6–7 March 2027, with an autumn edition on 11–12 September 2027), LOOK & beautyVISION in Poznań (3–4 April 2027) and Beauty Days near Warsaw (3–5 September 2027). Ingredient and packaging suppliers meet manufacturers at PCI Days and the Cosmetic Ingredients & Sourcing Expo.

How big is the Polish cosmetics market?

Poland is the fifth-largest cosmetics market in the EU, worth 5.8 billion euros in 2024, according to the Polish trade agency. It exported 5.9 billion euros of cosmetics and toiletries in 2025 and imported 4.7 billion.

Do Turkish cosmetics need a responsible person in the EU?

Yes. A cosmetic may be placed on the EU market only with a responsible person established in the EU, usually the importer. That person keeps the safety report and product information file and notifies the product in the EU's CPNP portal before the first sale.

Must cosmetics labels be in Polish?

Yes. Polish law requires cosmetics sold in Poland to be labelled in Polish. The label must also show the responsible person, the country of origin of imported products, the content, the durability date, the batch number and the ingredients, listed under their common EU (INCI) names.

Which Turkish cosmetic products sell best in Poland?

In Polish import records, soap and washing preparations, where Türkiye is the seventh-largest supplier, and shaving, deodorant and bath products, where it is twelfth. Overall, Türkiye supplies 0.4% of Poland's cosmetics imports.

Does the Turkish Ministry of Trade support Polish beauty fairs?

BEAUTY FORUM & HAIR's 2026 edition was on the Ministry's 2026 list for individual stands, and Beauty Days was on the 2025 list. The 2027 lists had not been published by October 2026.

Related guides

Exporting to Poland: a guide for Turkish companies
Türkiye–Poland trade in figures, what sells, the customs union, CE rules, transport routes and how to find Polish buyers, with official sources.
How to exhibit at a trade fair in Poland
Step by step: choosing a fair, booking space, deadlines, stand rules, Schengen visas, bringing exhibits through customs and what drives the budget.
Turkish Ministry of Trade Support for Trade Fairs in Poland
Turkish Ministry of Trade support for trade fairs in Poland: TL per m², national and individual participation, how to apply.
The Polish food and drink market and its trade fairs
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